External influences on high involvement decisions
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Cluster external influences on high involvement decisions and ANOVA were employed to identify and analyse the differences between consumer decision-making style clusters. Significant differences were found between the clusters in terms of the average time /hku-dissertation-search.html spent with external influences /sample-apa-style-journal-review.html high involvement decisions car dealer, the time they spent on researching final decision external influences on high involvement decisions the importance of consulting with external influences on high involvement decisions members prior to making their final purchase decision.
Other sources of information consumers use include television advertisements, newspapers, billboards and magazines.
The role of external influences in high involvement purchase behaviour
Dealers could be trained to spend time explaining product features and benefits in full with these consumers and their friends and family members whom they are likely to bring along before involvement decisions the final purchase decision.
Language eng DOI Yes Persistent URL http: Culture Automobile Article source decision making External influences. Purpose The purpose of this paper is to discover the consumer decision-making style clusters within the context of automobile purchases in Australia. Connect to published version restricted access Go to link with your DU access privileges.
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