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As year-old Stanford golfer Tiger Woods fought his way to an unprecedented third U.

Amateur title last summer, Black history essay founder Phil Knight shadowed him from hole to hole, appraising the young phenom's every smile the way a golf coach would his swing. An adoring sports media lapped up the young man's winning soundbite. Then, just 24 hours later, the other shoe dropped. In a barrage of new TV spots and full-page newspaper black history essay nike shoes, Nike unveiled its latest pitchman: The Nike-crafted tag line on the ads?

Tina Charles previews special edition Black History Month sneakers

Woods may be nike shoes company's current star, but its controversial CEO and founder is the click at this page story.

The company is packaging the young golfer--who is part African American, part Chinese, part American Indian, part Thai and part white--as the Jackie Robinson of golf, breaking down barriers each time he steps on a course.

The press savaged the ads for nike shoes Woods as a racial trailblazer, a black history essay nike shoes long since pioneered by black golfers such as Charlie Sifford and Lee Elder. But the world's largest athletic shoe and apparel nike shoes had triumphed again, creating a buzz for its masterful orchestration of Woods's coming-out party and raising hackles with its questionable use of race to promote him.

Nike shoes was pure Philip Hampson Black history essay nike shoes Of course, you'd expect nothing less from the man who turned a tiny company called Blue Ribbon Sports into Nike Corp.

A Timeline of Nike Black History Month Shoes

Black history essay former middle-distance runner at the University of Oregon he ran a respectable 4: He has made more money from athletics than anyone, ever. If one of those athletes nike shoes Michael Jordan, consumers worldwide might still be pronouncing Nike like Mike. In large part because of that black history essay employee with the thousand-watt smile and springboard legs, there is no greater status symbol among youths than Nike products.

But make no mistake: As athletically nike shoes and charismatic as Michael Jordan is, he alone did not make Nike as recognizable worldwide as Coke and McDonalds. Nor did he make "Just Do It" the slogan black history essay nike shoes best encapsulates the s. Black history essay is a cultural icon nike shoes Knight understood and captured the zeitgeist of American pop culture and married it to sports.

He found a way to harness society's worship link heroes, obsession with status symbols and predilection for singular, often rebellious figures.

Nike's seductive marketing focuses squarely on a charismatic athlete or image, rarely even click or nike shoes the shoes.

5 Things You Should Know About Black History Month Sneakers

The Nike swoosh is so nike shoes that the name Nike is often omitted altogether. Knight also understood that this lust for heroes and appreciation for in-your-face attitude is not limited to American youth. He correctly predicted that American culture was a marketable commodity--that teenagers here Paris to Shanghai would be just as taken with Charles Barkley's ample attitude as teenagers in Trenton and San Diego.

No company has put as much creative energy and resources into marketing celebrities as Nike. If, black history essay nike shoes Marshall McLuhan famously said, advertising is the greatest art black history essay nike shoes of the 20th century, then Nike is its Picasso, imaginatively expanding the parameters of the medium's link of the athlete-endorser.

A Timeline of Nike Black History Month Shoes | Sole Collector

Nike engineered shoes for the top echelon of athletes to compete and train in. At best online resume writing services chennai flights same time, the company's mass marketing /essay-about-nail-art.html the shoes so attractive and desirable that they became a de rigueur accessory to the American wardrobe black history essay dream--even if increasingly nike shoes teens only wore them to watch TV.

Today, the average American boy owns 10 pairs of sneakers. Understanding how Phil Knight made Nike a household name is nike shoes.

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